Joining us today is the email marketing kingpin and bestselling author Travis Sago. Recognized as one of the pioneers of online marketing and the greatest living email copywriters, Travis is an expert on word of mouth, social influence, and trends.
We talk about understanding the science of influences and ways to use it to your advantage through email marketing.
In this episode of Adil Amarsi Unplugged, Travis and I discuss:
- His effective email marketing sequence and why it works
- Optimizing your emails for better engagement and increased open rates
- Developing the bond, relationship and rapport by adding more personality to your email marketing
- Using different kinds of functions as a product preview to build up the desire and interest
- Giving them what they want as an effective lead magnet to attract and grow your email list
- And so much more
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