Right away - my involvement was purely consultative, but this is a powerful case study of what works and why.

As MindValley’s copywriters had hired me in the past - I was intricately aware of their products.

They wanted to sell their now famous Silva Ultramind training.

Both the junior and head copywriter(s) were friends of mine.

So when they wanted to start selling purely on story and benefits, they came to me.

I laid out a version that didn’t make the final cut but I did consult on what they did write.

Rearranging parts, helping with the idea but the place where I helped the most was the close.

If you’re familiar with my methodology and process, you’ll be able to see my fingerprints all over that particular VSL.

Specifically down to story structure but most obviously is the close.

What I helped with was to give the VSL (Video sales letter) a better form and a close that worked.

People discount how important a close is but without it, business doesn’t happen.

This close was ONE of the many factors that went into making that video one of the best of 2022/2023.

The result, well they were making roughly $80,000 a day in profit on a $500 a year continuity/membership product.