Podcast: The Copywriter Club Kira Hug and Rob Marsh

By Nov 19, 2021 No Comments

Kira’s creativity and Rob’s entrepreneurial mindset make them the perfect duo to stand out in the Copywriting industry. Both experienced copywriters have their own unique assets that complement each other perfectly.

Rob currently works with SaaS, tech, and health supplement clients; while Kira owns a micro-agency that helps her clients define what makes their brands “weird” and standout.

Through their strong connection and drive to help fellow copywriters, they created the Copywriting Club. This club has allowed copywriters to successfully grow their business and define their value in the industry.

This episode today talks about all things copywriting. From delving into modelling copy based on what makes DC and Marvel comics so successful, to tackling more controversial topics like talking about depression and politics in your writing.

“Anger doesn’t change minds, arguments don’t change minds, but discussion — rational and kind — and human interactions can and eventually do.” — Rob Marsh

Some topics that were discussed include:

  • Tackling depression and anxiety
  • Kira’s and Rob’s favourite types of stories
  • Different styles of copywriting
  • What makes DC and Marvel comics so successful?
  • Idea change through open communication
  • Politics and racism in copywriting
  • Kira’s and Rob’s movie and book recommendations

References & links mentioned:

Contact Kira and Rob:

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Author Adil

Adil Amarsi is a world-class copywriter, marketing consultant, and conversion genius. Having spent the majority of his life in direct response advertising, Adil brings a unique look at business by using his blog as an extension to who he is in real life. Oh and he loves pizza :).

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