Most likely the quietest person you’ve never met, wearing an emotionless facial expression and writing skills so good, he has made clients MILLIONS. Today’s guest is Mike Samuels, Mike started as a personal trainer, he then discovered writing and started a website called”Healthy living Heavy lifting” in the process of running that site he discovered copywriting. From being a mobile and online trainer, he transitioned to writing copy for fitness businesses and authorities. He found his calling and transitioned fully to copywriting.
On today’s episode, Mike Samuels shares how he made the jumps from personal training to copywriting. He also shares some of his insights how to handle the “boring” stuff Finances, handling retainer clients and where to find inspiration for writing copy.
“It doesn’t matter what job you do, it’s never going to go right 100% all the time.” – Mike Samuels
Some topics that were discussed include:
- Mike’s transition to copywriting
- The research materials he uses for copywriting
- His workout routine to get through the day
- How to accept and charge retainer clients
- His TV Show recommendations
- How he found his voice in copywriting
- Getting inspiration from insults and comics to writing copies
- His copywriting book recommendations
- The biggest challenge he faced as a copywriter
Contact Mike:
References & links mentioned:
- Adil Amarsi’s Website
- The Copywriters Room’s Website
- Story-Selling Emails’ Website
- The Office US on Netflix
- The Thick of It TV Series
- Factotum by Charles Bukowski
- The Advertising Solution by Craig Simpson & Brian Kurtz
- The 4-Hour Workweek by Tim Ferriss
- Andrey Kurkov’s Books
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