BusinessCopywritingEntrepreneurOnline Business

Podcast: Mark Kington

By Oct 22, 2021 October 29th, 2021 No Comments

Mark Kington

Mark Kington, also known as “The Copy Father” is a successful copywriter that helps businesses optimise their copywriting and marketing to increase their sales and conversion rate. 

Through his multiple years of experience, he has gained insight into what works and what doesn’t on a large scale. He is also great at injecting the right emotions into his copy to reach the right people. 

In today’s conversation between two good friends, Mark shares his professional experience as a copywriter and how he was able to gain all his insight through his passion for the craft. We also talk about the importance of authenticity and why you should never, ever lie in your copy. 

“You want to put the right offer in front of the right people and help those people with whatever you’re selling.” — Mark Kington

 

Some topics that were discussed include:

  • Mark’s formula with sharing on social media
  • How to evoke emotion with copy
  • Learnings from the Pixar method
  • Client relations in copywriting
  • Where Mark finds inspiration
  • Mark’s book and movie recommendations
  • Mark’s new book 

References & links mentioned:

Contact Mark:

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Adil

Author Adil

Adil Amarsi is a world-class copywriter, marketing consultant, and conversion genius. Having spent the majority of his life in direct response advertising, Adil brings a unique look at business by using his blog as an extension to who he is in real life. Oh and he loves pizza :).

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