Podcast: Jon Benson

By Feb 22, 2019 February 23rd, 2019 No Comments

Jon Benson is the Godfather of Video Sales Letter (VSL). He created the Sellerator in 2007 which is said to be the the world’s first software-driven VSL copywriting system. Sellerator became the #1 copywriting course online till date. A decade after, he gave birth to Email CopyPro. Similar to Sellerator, this software also does the same with VSLs but it’s more focused on content marketing using emails. These softwares were released to help marketers without copywriting expertise level up their content and promotions.

On today’s episode, Jon tells us about his new baby — The Email CopyPro and why you should check it out immediately. He also reveals where he gets his awesome content ideas and copywriting inspiration. Lastly sharing his other unknown passions, outside copywriting.

“To love and be loved and to be completely seen and to see another. There’s nothing like it. There’s nothing close to it.” – Jon Benson

Some topics that were discussed include:

  • The biggest key differences among the time limits of VSLs
  • How Jon came up with the VSL formula
  • Why Adil briefly hated Jon Benson
  • How the Kanban Formula works
  • Why you should check out EMAIL COPYPRO & his other products
  • Where does he come up with his content ideas
  • The greatest problem of every copywriter
  • Jon’s coaching experience – OfferX
  • Why VSLs are easier to do and more effective than emails
  • What the future of writing coy is
  • His book recommendations
  • Where he gets his inspiration in copywriting
  • The passions of a copywriter and how they incorporate it into their skills
  • The future of copywriting & marketing and why it is important to be a skilled copywriter
  • The massive difference between marketing and copywriting

Contact Jon:

References & links mentioned:

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Author Adil

Adil Amarsi is a world-class copywriter, marketing consultant, and conversion genius. Having spent the majority of his life in direct response advertising, Adil brings a unique look at business by using his blog as an extension to who he is in real life. Oh and he loves pizza :).

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