Jon Benson is the Godfather of Video Sales Letter (VSL). He created the Sellerator in 2007 which is said to be the the world’s first software-driven VSL copywriting system. Sellerator became the #1 copywriting course online till date. A decade after, he gave birth to Email CopyPro. Similar to Sellerator, this software also does the same with VSLs but it’s more focused on content marketing using emails. These softwares were released to help marketers without copywriting expertise level up their content and promotions.
On today’s episode, Jon tells us about his new baby — The Email CopyPro and why you should check it out immediately. He also reveals where he gets his awesome content ideas and copywriting inspiration. Lastly sharing his other unknown passions, outside copywriting.
“To love and be loved and to be completely seen and to see another. There’s nothing like it. There’s nothing close to it.” – Jon Benson
Some topics that were discussed include:
- The biggest key differences among the time limits of VSLs
- How Jon came up with the VSL formula
- Why Adil briefly hated Jon Benson
- How the Kanban Formula works
- Why you should check out EMAIL COPYPRO & his other products
- Where does he come up with his content ideas
- The greatest problem of every copywriter
- Jon’s coaching experience – OfferX
- Why VSLs are easier to do and more effective than emails
- What the future of writing coy is
- His book recommendations
- Where he gets his inspiration in copywriting
- The passions of a copywriter and how they incorporate it into their skills
- The future of copywriting & marketing and why it is important to be a skilled copywriter
- The massive difference between marketing and copywriting
Contact Jon:
References & links mentioned:
- Adil Amarsi’s Website
- Story-Selling Emails’ Website
- Walden by Henry David Thoreau
- The One Thing by Gary Keller & Jay Papasan
Subscribe & Review Adil Amarsi’s Unplugged
Thanks for tuning in to this week’s episode of the Adil Amarsi Unplugged! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!