Fernando was the head of international partnerships at SEMrush. He is now currently in charge of external communications in the company. He heads communications with events, expos, social media, external clients etc.
Fernando has been with SEMrush since the beginning of the company’s marketing efforts and was in charge of building its marketing all-star team. He is one of the most recognised faces of the brand as he speaks at 50+ top conferences worldwide each year. He specializes in B2B search marketing, e-commerce, influence marketing and trained marketing.
Today, we’ll be discussing mistakes small businesses are making in terms of influencer marketing, Ideas on how to grow a personal brand as well as how storytelling can affect SEO. The impact of google my business is also discussed and many more.
“If you’re not sharing anything, you are not producing anything for the community” – Fernando Angulo
Some topics that were discussed include:
- Mistakes small businesses have been making
- Ideas of how to grow a personal brand
- How stories affect SEO
- How impactful google my business is
- Story of inspiration from training companies
- Challenges being faced currently
- Writing assist tool
- 5 things to increase online digital marketing presence
- How to get into more public speaking
- How he picked himself up on down days
References & links mentioned:
- Adil Amarsi’s Website
- Stories on Blueprint’s Website
- Google my business
- Getting things done
- Blue ocean strategy
- The bible of marketing
- Purple cow
- The schindler’s list
- Miracle on the 8th street
- Catch me if you can
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