Online BusinessPodcast

Podcast: Fernando Angulo

By Apr 3, 2020 April 9th, 2020 No Comments

Fernando was the head of international partnerships at SEMrush. He is now currently in charge of external communications in the company. He heads communications with events, expos, social media, external clients etc. 

Fernando has been with SEMrush since the beginning of the company’s marketing efforts and was in charge of building its marketing all-star team. He is one of the most recognised faces of the brand as he speaks at 50+ top conferences worldwide each year. He specializes in B2B search marketing, e-commerce, influence marketing and trained marketing.

Today, we’ll be discussing mistakes small businesses are making in terms of influencer marketing, Ideas on how to grow a personal brand as well as how storytelling can affect SEO. The impact of google my business is also discussed and many more.

“If you’re not sharing anything, you are not producing anything for the community” – Fernando Angulo

Some topics that were discussed include:

  • Mistakes small businesses have been making
  • Ideas of how to grow a personal brand
  • How stories affect SEO
  • How impactful google my business is
  • Story of inspiration from training companies
  • Challenges being faced currently
  • Writing assist tool
  • 5 things to increase online digital marketing presence
  • How to get into more public speaking
  • How he picked himself up on down days

References & links mentioned:

Contact Fernando:

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Author Adil

Adil Amarsi is a world-class copywriter, marketing consultant, and conversion genius. Having spent the majority of his life in direct response advertising, Adil brings a unique look at business by using his blog as an extension to who he is in real life. Oh and he loves pizza :).

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