Podcast: Farhana Cannon

By Mar 19, 2021 No Comments

Farhana Cannon always had a love for stories and interacting with people. As a graduate of the Fashion Institute of Technology in New York City, she had various exposure in the fashion industry and fell in love with social media marketing. 

Together with her team, she started iMedia Exposure, which creates customized strategic marketing plans for their clients. They also help with social media marketing, branding, content creation and coaching. 

In today’s episode, Farhana talks about her storytelling process and how she comes up with unique concepts for each of her clients. 

“People will only talk if they’re doing less than you.” – Farhana Cannon 

Some topics that were discussed include:

  • How Farhana found her passion for stories
  • Farhana’s process on visual storytelling
  • How Farhana picks colors for people’s brands
  • What images to take for social media
  • Don’ts of taking photos
  • Farhana’s frustrations in the industry
  • Farhana’s best travel destinations
  • Farhana’s most important books

References & links mentioned:

Contact Farhana:

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Author Adil

Adil Amarsi is a world-class copywriter, marketing consultant, and conversion genius. Having spent the majority of his life in direct response advertising, Adil brings a unique look at business by using his blog as an extension to who he is in real life. Oh and he loves pizza :).

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