When David started a design firm, he was lucky to get a phone call to head a project. This project was lead with the head of Disney retail amongst other big names. He got to lead a team of talented people in what was considered to be the nurturing ground of Starbucks. During this time he worked on the creation of the brand bible for Starbucks. The blueprint he laid out was then improved upon by the Starbucks in-house design team down the line.
He is the founder, president and chief strategist of retail-voodoo. David helps build brands that better-for-you consumers actively crave with their mind, body and soul. His insight, visioning diagnostics, research analysis and consensus-building has helped many brands, including REI, Starbucks, Sur la Table, and Nike become the beloved & Dominant brands they are today.
Today, you’ll discover how David applies the beloved and dominance core principles into almost any business through the use of role-playing and a made-up case study. lights people are shouting about from the Rooftops.
“Without a plan, you’re likely to use up your budget and get nominal results” – David Lemley
Some topics that were discussed include:
- Why he wrote beloved and dominant brand
- Are beloved and dominant brand core principles applicable to elsewhere?
- Role-playing into business coaching
- The promise you have to make
- Your proof points
- How to create a positioning statement
- Where his ideas come from for his strategies
- How frequently he uses time limit rules
- Dealing with adversaries
- Qualities for people to look for in order to bring on bigger clients
References & links mentioned:
- Adil Amarsi’s Website
- Stories on Blueprint’s Website
- Retail Voodoo
- Beloved and Dominant brand
- Emotion strategy
- Emotion shift
- Labyrinth of the spirits
- The historian
- Ready player one
- Fight club
- American Gangster
- The 5th element
- Crucifix killer
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