We have a repeat guest today. You may remember him as setting up and dominating an e-commerce business, there has been a shift for Danavir and that is what we are going to cover today.
He specializes in scaling functional food & beverage brands with email, video, content, and advertising. He is known as the go-to-guy when you need A-level copy written, he’s been featured on Entrepreneur, Forbes, Sumo, Marketing Prof’s, Problogger, Neil Patel, Grow & Convert, and more.
He’s known as the “content marketing kingpin” to a “copywriting prodigy” from other well-respected professionals. Today, he is the man behind the world’s 1st email marketing agency for functional food and beverage brands called Slice & Dice.
On today’s episode, Danavir talks about the art of e-commerce. As he gives away updates on Slice Dice Media, discover how to start your own e-commerce business especially if you are on a tight budget. And lastly, find out why copywriting plays a VITAL role in marketing, and more.
“With e-commerce, the brand is so much more important.” – Danavir Sarria
Some of the topics we discussed include:
- The latest updates on Slice Dice Media
- Danavir’s transition from doing e-commerce to doing email campaigns and copy for e-comms
- The biggest difference between info products/internet marketing and e-commerce products
- How to start a new e-commerce business the RIGHT way
- Direct response vs digital marketing: is there a difference?
- What online businesses don’t disclose from the get go
- How much would be a good amount of money to have when you’re starting an e-comm business
- Where would that traffic sources actually come from if you can’t do paid traffic
- What Danavir loves about e-commerce
- The spark that let copywriting and e-commerce coexist
- Why copywriting is one of the most difficult things you can embark on
- How to come up with good e-commerce, marketing, and content writing ideas
- His business book recommendations
- The art of niching down
- Why Danavir got into podcasting
References & links mentioned:
- Adil Amarsi’s Website
- Joseph Sugarman
- Justin Goff
- How to Get Rich by Felix Dennis
- Shortcut Your Startup by Courtney Reum
- Ready, Fire, Aim by Michael Masterson
- The Luxury Strategy by Jean-Noël Kapferer & Vincent Bastien
- The Origin of Brands by Al Ries
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