After working in the academe for 15 years, Craig later on discovered his passion for copywriting and soon became addicted to the art.
He is currently referred to as a “copy jockey” because of his knack for crafting stories that stand out and get amazing results.
Since 2018, he has been able to generate $10M+ in sales for best-selling authors, high-ticket coaches and 8-figure e-commerce brands through his brand Copy Jockeys. Talk about talent!
In this episode, we get to explore the inner workings of Craig’s mind and learn about how he runs his business as a copywriter to get results. From finding clients as a beginner to eventually negotiating your rates with them, Craig proves how well-versed he is in this exciting career.
“I think it’s so important to come up with your own definition of what success is, and not what other people think success is.” — Craig Dave
Some topics that were discussed include:
- How Craig found copywriting
- How to get over your fear as a copywriter
- Why your copy isn’t the only factor that affects results
- Tips on client management
- Mentoring new copywriters
- How to find clients as a new copywriter
- What elements make a high-converting sales letter?
- How Craig addresses pitfalls in life
- Craig’s book recommendations
References & links mentioned:
- Story Selling Blueprint’s Website
- Adil Amarsi’s Website
- Jon Benson’s Copy Pro Academy
- Eben Pagan’s Digital Product Blueprint
- Drayton Bird’s Website
- David Goggin’s Website
- Never Split the Difference by Chris Voss
- Kenrick Cleveland’s Website
- Fascinate Test by Sally Hogshead
- War of Art by Steven Pressfield
- Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan and Edward Boches
- Never Split the Difference by Chris Voss
- EyeQ
- Grammarly
- Duolingo
Contact Craig:
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