Podcast: Bogdan Balas

By Dec 18, 2020 No Comments

Bogdan is as much of a cook as he is a copywriter. He wasn’t always skilled at the latter however. After working in the government for several years and rising up the ranks, he hit a plateau and decided to explore something different.

He always had an affinity for writing and eventually got a job as a content writer. The people around him soon discovered that he had a talent for copywriting and so Bogdan decided to give it a shot, and his career flourished from there.

Currently, Bogdan is a successful Direct Response Copywriter who specializes in email marketing and VSL scripts.

In today’s episode, Bogdan talks about his passion for cooking, anime, and copywriting. He further delves into the elements of good copy and why you should be different to get results.

“Copywriting is as much about psychology as it is about writing.” – Bogdan Balas

Some topics that were discussed include:

  • How Bogdan transitioned from government to copywriting
  • What Bogdan enjoys about copywriting
  • Lessons from Dragonball Z and other animes
  • How copywriting and psychology are connected
  • Being different to command attention
  • Self-irony and confidence
  • “Recipes” for good copy
  • Bogdan’s book recommendations

References & links mentioned:

Contact Bogdan:

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Adil Amarsi is a world-class copywriter, marketing consultant, and conversion genius. Having spent the majority of his life in direct response advertising, Adil brings a unique look at business by using his blog as an extension to who he is in real life. Oh and he loves pizza :).

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