Bob is a self-confessed introvert who is a copywriter. Renowned as one of the greatest in the field, he jumps back and forth between licensing, marketing, and inventing products and services. He focuses on large-scale network joint ventures which feature both licensing and marketing. He is an aficionado in inventing products and services which he licenses to large corporations.
His copywriting career started with the two-liner classified ad: “If your copywriter doesn’t know the difference between a computer chip and a potato chip, I can help you out”. This attracted clients and the rest is history.
On today’s episode, Bob shares his journey from a copy cub to being a legendary copywriter and then shifting to licensing marketing, and product development. He reveals a little-known way to send out cold e-mails for lead generation. And lastly, shares why you should avoid false scarcity and one-time offers.
“I look at marketing as a relationship. I want people to stay on my list. Actually, I want people to quit my list as quickly as possible if what I do isn’t right for them.” – Bob Serling
Some topics that were discussed include:
- Quick update on what Bob Serling is up to
- Why he is passionate about product development
- How he mastered the art of LICENSING
- The right way to set prices for different types of client
- How to Leverage your existing copy over and over again
- What to send out in a cold letter to lead generation
- Why you should avoid false scarcity and one-time offer in lead generation
- How he got into and survived copywriting
- His shift from being a copywriter to being a trainer and consultant
- Why he doesn’t recommend reading books that much
- Bob’s ONLY book recommendation
- His movie recommendations
- How to regain your confidence when it’s been knocked out
References & links mentioned:
- Adil Amarsi’s Website
- Story-Selling Emails’ Website
- The 80/20 Manager by Richard Koch
- How I Made $1, 000, 000 in Mail Order-and You Can Too! by Joseph A. Ecclesine
- Rob Roy directed by Michael Caton-Jones
- In Bruges directed by Martin McDonagh
- Arrival directed by Denis Villeneuve
- The Crucifix Killer by Chris Carter
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