Bob Serling is a licensing king disguised as a marketer. Through his passion for licensing, he helps his clients turn their current assets into new, 6-figure profit centres. He loves helping his clients create new products, improve their existing products and generate more sales by actually marketing less.

Travis Houston, the founder of Heal at Scale, provides proven training, simple technology, and easy-to-implement templates that empower entrepreneurial health care professionals and their staff to create scalable revenue from online programs, digital courses, supplement sales, and other revenue streams that leverage the practitioner’s time and expertise.

Joe Fier, the host of the Hustle & Flowchart podcast and co-founder of the Evergreen Profits, is a seasoned marketer and coach. He applies most of his experience helping business owners grow through fan-building and creative ways to monetize.

Brad Costanzo, loves helping businesses and entrepreneurs simplify growth without stress or overwhelm with innovative marketing strategies. He is also the host of the podcast Bacon Wrapped Business which is one of the 35 Top Business Podcasts. 

“The biggest issue with business is not failing or failing forward. It’s having success and not knowing why.” — Joe Fier

Some topics that were discussed include:

  • What is white dog?
  • What happened between Will Ferrell and Chris Kattan?
  • How to survive as a specialist
  • What sets successful people apart? 
  • How to decide to make change
  • How do you become an expert? 
  • How did everyone get to where they are today
  • What event or person started their careers?
  • The idea of permission

References & links mentioned:


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Author Adil

Adil Amarsi is a world-class copywriter, marketing consultant, and conversion genius. Having spent the majority of his life in direct response advertising, Adil brings a unique look at business by using his blog as an extension to who he is in real life. Oh and he loves pizza :).

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