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Podcast: Bernadette Schwerdt

By Aug 6, 2021 No Comments

Finding copywriters who have reached the 20-year mark happens once in a blue moon. Bernadette Schwerdt discovered copywriting 25 years ago and has made a successful career out of it since. 


Bernadette has quite the unique background as she has ventured into the worlds of business, the arts, education, and training. This has made her well-rounded and hard to beat in the industry. She also owns  Australian School of Copywriting to help those who want to write for a living.


Today, Bernadette talks about her 25-year stint as a copywriter who has experienced both the analogue and digital world of copywriting. She emphasises going back to the basics and what to do as a copywriter when nothing works out and you’re faced with deadlines. 


“I find the worlds of acting and copywriting to be incredibly connected” — Bernadette Schwerdt


Author Adil

Adil Amarsi is a world-class copywriter, marketing consultant, and conversion genius. Having spent the majority of his life in direct response advertising, Adil brings a unique look at business by using his blog as an extension to who he is in real life. Oh and he loves pizza :).

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