Anna Lebedeva is the Head of Growth Marketing at SEMrush. She has a passion for digital marketing, new technologies, and media. At university, she studied Journalism before realising her passion wasn’t solely in journalism. She identified the fact she likes reading and is a curious character which led her to PR and marketing. She found the closest field to Journalism which led her to get into Public relations which she did for a few years before getting into marketing. Both paths, having the objective of promoting one’s brand has kept her in the field for eight or more years.
Today, you’ll discover how Anna got into marketing and PR, Her take on products as well as USPs, some major steps she’d advise companies struggling with PR and marketing to take.
“If you don’t have a good product, of course like PR and marketing can help you, but the most important thing is having a good product” – Anna Lebedeva
Some topics that were discussed include:
- The 5 things to do for results in a new business struggling with PR and marketing
- Importance of having a good product
- How to split teams
- Split testing
- Length of time it takes for google to rank you
- Offering more than what people offer in SEO
- How someone generates a social media profile as an authority
- Social media channels
References & links mentioned:
- Adil Amarsi’s Website
- Story Selling Blueprint’s Website
- SEMrush
- The Fountainhead
- The laws of human nature
- Traversing reality
- Predictably irrational
- Contagious
- Growth marketing playbook
- Autobiography of Baiji Guggenheim
- Creating a bug-free mind
- Using a bug-free mind
- Multipliers
- Feed a starving crowd
Contact Anna:
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