This time I speak to Roy Furr, a direct response marketing expert and copywriter. He has worked with some of the biggest names in direct response marketing on the planet. In this episode of Adil Amarsi Unplugged Roy shares some of the successes, failures, and lessons he has learned along the way.
Here’re just some of the topics Roy and I delve into:
- Ways to learn about copywriting if reading classic copywriting books isn’t for you or even hurts your conversions
- How not following “the Power of One” concept is the most common reason for the most copywriting pieces to fail
- A piece of paper that literally made Roy’s copywriting career (and how you can get it)
- What Roy’s 5 million dollar flop has taught him about the power of exclusivity
- Why you shouldn’t fall in love with your marketing ideas and what to do instead
- A unique but highly successful way to sell your clients on the free consultation and the psychology behind it
- Why you should make sure art doesn’t interfere with your copywriting (at least if you strive to make millions)
- And much more
Resources mentioned in this podcast:
- Claude Hopkins’ Breakthrough Advertising read by Roy Furr
- Breakthrough Marketing Secrets
- Clayton Makepeace’s copywriting checklist
- Copywriter’s Guide to Getting Paid
- Gears of War story
- Roy’s website
- Titans of Direct Respose
