Cat Stancik is the founder of Action Incubator and creator of the Lead Boss System. She helps CEOs, entrepreneurs, and influencers scale their businesses through 1:1 coaching or her 90-day group program. 


She’s helped multiple businesses earn 6-digit figures in 90 days or less. Through her program, she allows her clients to make the most of their time and maximise growth, revenues, profit, and impact. 


In this episode, Cat talks about creating meaningful connections in today’s digital world, and what it takes to stand out among the competition. She also touches on the proper way to grow your email list and her thoughts on whether online courses should offer money-back guarantees or not. 


“People buy from people who have the same values.” — Cat Stancik


Some topics that were discussed include:

  • The current situation with email list building
  • What works in email list building 
  • How to deal with someone stealing your ideas
  • Finding out who someone truly is in the digital world
  • Understanding the value in copywriting
  • Thoughts on courses that offer refunds
  • How Cat deals with life’s detours
  • Cat’s top movies


References & links mentioned:


Contact Cat:


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Author Adil

Adil Amarsi is a world-class copywriter, marketing consultant, and conversion genius. Having spent the majority of his life in direct response advertising, Adil brings a unique look at business by using his blog as an extension to who he is in real life. Oh and he loves pizza :).

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