In this episode of Adil Amarsi Unplugged, I speak to Steve Woody. Steve is the Author of P.L.A.N Your Website. He’s an excellent marketer, website design, and UX (User Experience) Experience.
Here’re just a few of the topics we cover on the show:
- 3 very simple and obvious things 75% of the sites consistently get wrong
- Why content is not the most important thing on your site and what to focus on instead (it’s just a matter of changing a single letter)
- What format you should use when creating content to exponentially boost its impact and how to do it without extra effort (you should use it for client testimonials too)
- One fundamental reason you shouldn’t give in to the temptations of being a pioneer
- How to properly utilize the “power of no” to bring in more business you will be ever able to handle
- Where great salesmanship really comes from (and it has nothing to do with your sales pitch)
- What are 3 things you can do today if you have a message but don’t really know how to get it out there
Resources mentioned in the podcast: